5 ways to be a social media influencer

It’s not about the numbers; it’s about the value. That’s what blogger Scott Williams writes about on his website, Big is the new small . “The social media influencer has to lead purely through relational and content equity,” Williams writes. “There is no positional equity, hierarchical leadership or formal boss. The social media influencer has to answer this daily question for their followers: ‘Why should I listen to or follow you?’” He shares five ti…