5 ways to become a data-driven marketer

Effective marketing campaigns combine creativity with decisions and goals based on research. Here’s how you can embrace that successful practice.

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In order to be competitive, you must be data-driven and make decisions based on the facts and numbers. Otherwise, you risk obsolescence.


Running a successful organization requires both subjective and objective decision-making. It’s impossible to grow without a healthy mixture. Not enough subjective decision-making, and you’ll end operating independently of what’s actually happening in the real world.

Not enough objective decision-making, and you’ll chase emotions and prejudices.


Most marketers have rely too much on subjective decision-making. We have access to more data-driven tools and resources than ever before. If you want successful campaigns, turn your attention towards them.


Many marketers don’t invest in data-driven marketing techniques because they aren’t sure where to start. Here are a few tips to get going:


1. Set goals.


Even the best tools and resources won’t mean anything if you don’t have goals. You’ll become overwhelmed.

You have access to more data than you could ever imagine. You could collect a data point on any issue or problem. Though this may seem good, it’s dangerous. Many brand managers drown in data because they don’t have any idea what to do with it.

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