A recent business study showed that 75 percent of buyers are likely to use social media in the purchase process, and 55 percent of business-to-business survey respondents search for information using social sites.
Remember all those social platforms you put up for your company? Better have something to say on them, or better yet, have something to pass along. Content is your currency, make it worth sharing within your target community.
Below are five ideas on how you can create expert content, with limited resources:
This is the cornerstone of a robust content management program. Similar to a museum curator, you don’t create the artwork; you collect and assemble it into a relevant showpiece. This involves organizing the places you’ll find your content—and that’s not Wikipedia. A well-organized collection of useful information will motivate your audience not only to read, but also share with others.