5 ways to fix a failed pitch to a blogger

Bloggers don’t want to promote your product for free, or cover a story their readers won’t care about. Here’s what they do want.

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I assumed these conversations would lead PR professionals to learn how to write great pitches. However, three years later, I think it is safe to say that 95 percent of pitches still stink. (Says the girl who was just invited to test drive a car from a New Jersey dealership. I live in Illinois.)

I’ve spent a great deal of time learning how to pitch bloggers in a way that would make them smile every time they saw my name in their inboxes, and I’ve learned a few things along the way.

Why does your pitch stink so badly?

1. They don’t know you.

Bloggers receive hundreds of emails each day not only from friends and family, but from readers with questions, editors at their freelance writing gigs, and PR pros with pitches.

To manage their inboxes, they have to filter through and choose which emails to read. If a blogger has never heard your name before, he might filter you out. If a blogger has never heard your name before and your subject line is something like “GIVEAWAY: NEW MOVIE RELEASE,” he will delete your email instantly. This means your pitch stunk so bad no one even opened it.

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