Media Relations 5 ways to keep big brands from playing bank with your agency Major brands including Mars and Anheuser Busch are extending their payment terms to as long as 120 days. That puts a lot of financial pressure on agencies. By Gini DietrichJuly 9, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.