Swag bags were a major trend in the early 2000s, but are they still relevant today? They can be, if done right. For those of you who were born after 1990, swag bags are packets of free, promotional goodies, usually given at parties or events by sponsors.
The contents of the 2015 Oscars swag bag totaled $168,000, with celebrity horoscopes, personal training, liposuction wearables and “glamping” products. For those of us with smaller budgets, how do we provide bags for our event attendees and journalists that make the products we’re trying to promote stand out?
Here are five tips that will help your brand stand apart from the rest through swag promotions: