5 ways to make your social media content sparkle in 2021
Authenticity is a well-worn buzzword for communicators—but what does it look like in the current online landscape?
If there is one guarantee about working in social media, it’s that change is inevitable. Coming out of 2020, we’ve experienced lasting changes to the way people consume content on social media and an acceleration of social platform offerings as they raced to address people’s desire to connect virtually.
While your own channel’s analytics will often guide you to what’s working and what’s not. Here are five best practices to help ensure your social content resonates in 2021:
1. Be authentic, and offer value.
The content you post on social media should ultimately be grounded in a storytelling framework that illustrates the company, or brand’s mission and values. When companies post surface-level statements on current events or social issues (e.g. COVID-19 or Black Lives Matter), people see through it.
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