Public relations is hard. The multifariousness of modern communications can be a blessing as well as a curse.
The good news is that marketers probably have more tools at their disposal than they might imagine. Re-evaluating what a company already has and giving it a quick spit shine might be all that’s missing from a PR pitch. Related: The 3 Myths Most Entrepreneurs Tell Themselves About Marketing
1. Look at the company’s existing content.
Chances are the company already has some form of content marketing or a social media presence. This content can be part and parcel of an overall PR strategy. “If you create something useful, your audience will support you,” wrote Lauren Hall-Stigerts of Marketing Gal Consulting on her site Marketing Gal.
Some customer success stories may have been collected along the way. Showcase these stories to add that extra proof to the pudding. Even better, solicit questions from the audience to keep both past and prospective customers engaged, ensuring the company doesn’t run out of material.