5 ways to revive old blog content

Short on time and ideas for new content? Give old posts new life with these tactics.

Ragan Insider Content

There are many reasons why it’s a good idea to reuse your blog content from time to time.

First, updating content takes a lot less time than creating a post from scratch.

Second, an old post could be new to readers who recently started following your blog.

Third, if you’ve changed your mind or uncovered new research about a topic, it’s wise to update your thoughts. (Thanks to SEO, people searching for your post’s topic might still stumble across your piece, even if it is a few years old. Ensure the article is accurate and reflects your true feelings.)

Some of the best posts to refresh are evergreen, integral to your blog’s canon and have a lot of social-media shares.

Let’s look at five ways to update old content:

1. Share new research: As I mentioned earlier, you should update your post if there is new research about your topic or you’ve changed the way you feel about it.

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