I’ve appeared on WTOP and have gotten to know reporter and producer Ari Ashe.
I asked Ari to come up with a list of five things great radio guests do.
From WTOP’s Ari Ashe:
1. They’re calming. Most people have stress. They’re listening to the radio with a shouting child, bumper-to-bumper traffic, and a pile of bills waiting at home. We’re fighting to get their attention. There’s no better way to lose it fast than to become alarmists. People are looking to us—and you—for information and solutions. People don’t want doom and gloom; they want to hear how to make good decisions and how to solve their problems. Guests who can provide good information with a calming voice will connect with listeners.