To create high-quality content marketing, you don’t have to reinvent the wheel; you just have to strategize well.
For decades, companies have tried to separate themselves from the competition by delivering content that would not only delight audiences, but resonate with them. In this social media era, the pursuit for “stickiness” with advertising campaigns is heightened. If a piece of content performs well, you’ll know it from all of the social shares and positive comments circulating.
At Shutterstock, we’ve seen a good deal of success from our content marketing efforts, rolling out as many new ones as we can. It’s important to pay close attention to the conversation on social media so that you know how it’s being received by the masses.
When you have a hit on your hands, nothing can replace the kind of attention and publicity you are afforded; it’s a much more authentic way to carry your message than what you’d see from a traditional ad campaign. New audiences will enjoy it a great deal more, too.