5 ways to turn employees into social media advocates

These individuals can be one of your greatest untapped resources – in fact, LinkedIn’s research found that, on average, your employees have a network that is 10 times larger than your company’s follower base. Additionally, while only about 3% of employees share content about their company, those shares are responsible for driving a 30% increase a company’s total engagement.

Employees already understand the business’ offerings, value proposition and customers; they each have their own network that knows and trusts them; and numerous studies show that we trust recommendations we hear from our friends, family or influencers over brand messaging.

The result? Successfully activating your employees as advocates can positively impact your marketing, sales and recruiting efforts. Potential benefits f department include:

Marketing:  Increased followers, views and engagement on social posts, social profile views, and website traffic.

Sales: Nurture customers and prospects in your salespeoples’ networks, position sellers as experts and partners, drive more leads.