5 ways to use Twitter more effectively

Whether you want to quickly sift out important information or make sure people retweet you, follow these tips.

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Despite my love of Twitter, I find its volume of information overwhelming at times. How does one effectively use Twitter without dedicating a full work week to it?

By tweeting smarter.

Social media scientist Dan Zarrella recently published an infographic with great insights on when and how to tweet. Among the infographic’s highlights:

In addition to adjusting when and how you tweet, here are five, time-sensitive tools and techniques to tweet smarter:

1. Download a management console. Free tools such as HootSuite and TweetDeck allow you to sort the people you follow into manageable groups. You can also create columns for key hashtags.

2. Leave room for retweets. If it takes you 10 minutes to cram your update into 140 characters, you aren’t making it easy for others to retweet you. Remember that shorter updates are easier to retweet, as they don’t require extensive reformatting.

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