5 ways to write magnificent copy

Here’s idea No. 1: “Write drunk; edit sober.” Intrigued? Unfortunately, the author of this post isn’t advising you to pour a stiff one and start pounding out copy. Instead, the point is to sound informal and loose. “Too many copywriters slip into an overly formal style because they think it makes them sound important,” writes D Bnonn Tennant for Copyblogger . “Bad idea. No one wants to read stiff, formal copy with all the personality of a fax machine. Better to p…

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