6 bedrock principles of crisis response

Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis.

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Shein dealt with a crisis communications situation involving bringing influencers to China. The influencers toured Shein's Innovation Center and controversy ensued after the influencer followers felt the posts glossed over real issues with factories.

These days, all communicators are crisis communicators.

To respond to the many emergencies of the modern business world, and to protect your brand reputation in a fraught digital environment, an effective crisis response plan is paramount.

So how do you get started?

For communicators looking to build a new response plan or to update existing procedures, crisis expert Barbara Reynolds, an instructor at Tulane University and a former crisis advisor at the Center for Disease Control, outlines these essential elements:

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