6 bedrock principles of crisis response
Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis.
![Shein dealt with a crisis communications situation involving bringing influencers to China. The influencers toured Shein's Innovation Center and controversy ensued after the influencer followers felt the posts glossed over real issues with factories.](https://s39940.pcdn.co/wp-content/uploads/2021/01/crisis-essential-principles.jpg)
These days, all communicators are crisis communicators.
To respond to the many emergencies of the modern business world, and to protect your brand reputation in a fraught digital environment, an effective crisis response plan is paramount.
So how do you get started?
For communicators looking to build a new response plan or to update existing procedures, crisis expert Barbara Reynolds, an instructor at Tulane University and a former crisis advisor at the Center for Disease Control, outlines these essential elements:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)