6 crucial actions to take before releasing content

With the barrier of entry at an all-time low, it can feel easy to publish at a relentless pace. Here are some essential steps to take before posting a word.

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Are you getting everything you can from your content?

A vast majority of marketers—91 percent—reported this year that their organization does some form of content marketing already.

If you’re in the minority that hasn’t yet invested in content, you’re probably either certain that content just doesn’t make sense for your business (you’ll come around), or you’re planning to make the investment soon.

Whether you’re looking to invest soon or you’re preparing to adjust your current efforts, it’s key to create content with a clear strategy and infrastructure in place.

To set yourself up for success and maximize your ROI, here are six things you need to have in order to get the most out of your content marketing:

1. A Documented Content Strategy

The first thing you must nail down before jumping into content head-first is your strategy.

Write down what goals you want to achieve—and keep your list handy as you start your content journey. These goals will inform the types of content you create, the topics you cover, where you publish and how you measure your progress.


2. A Working Website

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