6 crucial digital marketing trends

Keeping pace with technology’s breakneck pace and getting a jump on what’s next can help you craft a better, smarter communications budget.

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An infographic from MDG Advertising forecasts the supremacy of six digital marketing trends in the near future. According to the graphic, video, data analysis, automation software and chat engagement (through messaging apps such as Facebook Messenger) warrant heavy investment. More traditional marketing pillars, such as content audits, also merit priority.

The infographic touts the growing popularity of longer content. MDG quotes research that says corporate blog posts between 1,200 and 1,400 words garner the most shares and that the average post in 2016 had increased in length by nearly 20 percent.

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