The third season of Netflix’s acclaimed political series “House of Cards” debuts next week, and anticipation is high. To what lengths will Frank Underwood go with even more power? As audiences await the premiere, let’s take a look back at some of the best quotes from the first two seasons. Surprisingly, quite a few can be applied to PR pros’ daily professional lives, all scheming aside.
1. “These days, when you’re talking to one person, you’re talking to a thousand.” – Zoe Barnes in season one, episode four
In the digital age, everything should be considered on the record. Camera phones, social media mistakes and hackings are all too real, and have been the catalysts for many scandals that have surfaced in the past few years.
Be courteous to everyone. Don’t gossip. Think before you speak. Apologize if you make a mistake.
2. “Pay attention to the fine print.” – Frank Underwood in season two, episode three
The devil is in the details. Read, re-read and read between the lines when you prep for media interviews, announcements or agreements. There is no such thing as a standard interview or a standard contract.