6 ‘House of Cards’ quotes that apply to PR

Yes, they have some unscrupulous tactics, but Frank Underwood and company also have some good advice to give about reputation management.

Ragan Insider Premium Content
Ragan Insider Content

The third season of Netflix’s acclaimed political series “House of Cards” debuts next week, and anticipation is high. To what lengths will Frank Underwood go with even more power? As audiences await the premiere, let’s take a look back at some of the best quotes from the first two seasons. Surprisingly, quite a few can be applied to PR pros’ daily professional lives, all scheming aside.

1. “These days, when you’re talking to one person, you’re talking to a thousand.” – Zoe Barnes in season one, episode four

In the digital age, everything should be considered on the record. Camera phones, social media mistakes and hackings are all too real, and have been the catalysts for many scandals that have surfaced in the past few years.

Be courteous to everyone. Don’t gossip. Think before you speak. Apologize if you make a mistake.

2. “Pay attention to the fine print.” – Frank Underwood in season two, episode three

The devil is in the details. Read, re-read and read between the lines when you prep for media interviews, announcements or agreements. There is no such thing as a standard interview or a standard contract.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.