6 marketing lessons from a frozen foods connoisseur

Ever wish there was a fearless critic reviewing the many items in the grocer’s frozen food aisles? If so, you’re in luck. Meet Gregory Ng, the creator of “Freezer Burns: The Internet’s Only Frozen Food Show,” which — you guessed it — offers reviews on frozen foods. The online video show has almost 11,000 subscribers. Turns out Ng’s venture offers some important marketing lessons —