Marketing 6 months of Christmas SEO and marketing strategy Search engine optimization is a process that takes a long time, which means that online marketers have plan for the holiday’s months in advance. Here’s how to do it. By Kevin Allen@kevin_j_allenJune 25, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.