Based on this, I want to share a few technology tools to efficiently communicate in the digital era.
1. Headline analyzer from the Advanced Marketing Institute. Need help writing headlines that compel people to read—and buy—from you? Business communicators and sales professionals understand that buying a product, service or idea is based on emotions. That’s where this simple tool comes into play.
The institute explains the emotional marketing value of a headline [EMV] on its website: “We have developed a software program which has access to our EMV impact words. The program uses special algorithms to quickly compare the words of your headline with the words from the EMV Impact list.”
What’s the importance of a high EMV rating? “The key to communication is being able to reach the client at an emotional level. Involving them in your copy, and invoking their deeper thoughts,” states the site. “While many marketers ‘guess’ how people will react to various words and offers, we have determined a test which will give you an actual rating that you can use to judge how well-received your copy will be to others.”