6 press release tips for small businesses This advice isn’t groundbreaking, but it is important — for small-business owners and PR pros working in large organizations. For instance, tip No. 2 says, “The headline is everything.” That’s true no matter what your press release announces. By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.