The coronavirus has a lot of entrepreneurs and businesspersons working from home during March, which is Women’s History Month.
However, there are still strategies that professionals can implement while self-isolating. When it comes to effective communication, entrepreneurs can glean quite a bit of knowledge from the remarkable women that paved the way in American history:
Storytelling is important when it comes to branding. and more and more people are finding those stories online according to a study by the Pew Research Center.
Storytelling comes in many forms, so decide what works best for your company. For example, storytelling can be data-driven, which can help educate your target audience with information to get them to buy into your brand. This can be especially beneficial for non-profits that want to inspire potential donors and volunteers to help their organization.
Customer-led storytelling is also on the rise with persuasive customers writing guest posts for company blogs, or companies inviting influencers to host social media takeovers.
2. “When you’re getting ready to launch into space, you’re sitting on a big explosion waiting to happen.” – Sally Ride