6 rising social media trends that PR pros should watch

Everyone is strategizing on the best way forward for the new year and that means identifying how the media landscape has changed. Here are some big ones to monitor in 2018.

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With a new year comes new changes, new goals and new trends; as the great Ernest Hemingway wrote, “It occurs first very slowly, then all at once.”

Social media trends are also on the move. Sparxoo, a social media management company, has put together a list of emerging patterns that will have a big impact on PR pros in 2018.

Take a look at six social media trends on the rise:

1. People will continue to use Instagram Stories more than Snapchat.

Instagram Stories was introduced in August 2016, and in just three months had over 100 million users. Fast forward another six months and that number rose to more than 200 million users. (That’s huge growth for being less than a year old.)

As Instagram continues to duplicate Snapchat users’ favorite features, more people will make the switch to Instagram Stories. It’s important to keep an eye on the increased use of ephemeral content, especially because it heightens authenticity and creates scarcity (when the content is gone, it’s gone).

2. The verdict is still out on Twitter.

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