6 steps to effective blogger outreach

Grasshopper.com , a telephone service for entrepreneurs, recently changed its name from GotVmail.com —“and it’s become a classic case study in well-done rebranding and high-quality blogger outreach,” wrote marketing consultant Andy Sernovitz. He broke down the six steps to this outreach program, including step no. 1: “[ Grasshopper.com ] mailed a buzz-worthy gift to bloggers—a bag of ready-to-eat chocolate covered insects.”