D: Don’t have the time to write.
It’s the most common and the most deadly. The very thought is poisonous to your marketing. Let’s deal with it head on.
Finding time is about setting priorities. When Marcus Sheridan talks about “no excuses” marketing, he suggests we make blogging part of our company culture, just like processing payroll. Don’t even think of it as optional.
Luckily, there are hundreds of ways to do it efficiently. It’s possible (and easy) to create a post, even when you have no ideas and no time, through the magic of content curation.
Pro Tip: You’ve already written your next post. Just look in your Sent box. You’ll find blog posts on relevant topics in conversational tone, waiting to be published. Don’t say you don’t have time to blog if you write 1,000+ words each day in emails.
A: Afraid I’ll give away too much.