The idea of personal branding has been around for quite some time.
William Arruda, commonly referred to as the “father of personal branding,” has been a champion of the concept since 1997. Back then—before LinkedIn and even Google—personal brands looked a lot different. Your brand was strongly tied to your personality and the way you presented yourself in a room full of people.
Today, in our digital-first world, your brand largely exists online. First impressions are commonly made through LinkedIn profiles, Google search results and social media channels.
Although PR professionals and marketers understand the importance of first impressions, many still have room to improve their personal brands.
I recently spoke with Arruda about his more than two decades of experience in personal branding, including 360Reach, a personal branding survey more than two million professionals have used to expand their careers and businesses and his Reach Personal Branding Certification Program, which has been completed by more than 1,000 professionals.