Sherri Kolade
NBCUniversal CEO leaves post, Bed Bath & Beyond files for bankruptcy and more
Plus: Brands are vulnerable to copycats.
Branding
Sherri Kolade
Adidas and Beyoncé part ways, BuzzFeed churns out AI articles and more
Plus: Popular mobile apps lure marketers.
Sherri Kolade
Pepsi rebrands, Roblox meets fashion and more
Plus: Cyber disruption risks are a major concern.
Amanda Guisbond
Why this is the time to invest in executive communications over brand
People follow people, not brands.
Ragan Insider Allison Carter
How M&M’s spoiled its PR moment with Super Bowl ads
They ruined a chance to do something bigger.
Allison Carter
Video: 5 tips for personal branding from BCW Global VP Sabrina Browne
Your brand is how the world sees you.
Ragan Insider Sean Devlin
What to watch for during 2023’s Super Bowl commercials
Nostalgia is set to be a major part of this year’s slate of ads.
Adam Kiefaber
How communicating your company’s history can help the business
Procter & Gamble’s corporate storyteller and historian shares how the past can help shape the future,
Sean Devlin
The PR archetypes of Super Bowl ads
The comms tactics you’ll see during this year’s commercials.
Emma Atkinson
Top stories of 2022: What PR pros should know about BeReal
A daily two-minute opportunity to show yourself and your surroundings in an authentic way is proving popular with Gen Z and younger millennials.
Isis Simpson-Mersha
11 biggest takeaways from Ragan’s Future of Communications Conference
Insights on everything from the importance of building relationships to work culture and crisis comms.
Isis Simpson-Mersha
The road to Disney: Why social media communicators are essential to brand strategy
Ragan caught up with Nicole Losi of Kent State University ahead of her panel at our Social Media Conference this September.
Curtis Sparrer
RuPaul: The most important name in … marketing?
She knows how to work it.
Emma Atkinson
Why 3 is the magic number when deciding how many social causes to champion
New research from USC’s Annenberg Center breaks down the importance of corporations taking a stand on social issues.
Emma Atkinson
Goop-ification: Brands are using wellness messaging to stay relevant – but there are risks
From mental health reminders to sex toy partnerships, here’s how brands are entering the health and wellness space.
