Paul Hiebert
The secret to Pure Michigan’s ongoing success
The travel campaign celebrates 20 years of bringing visitors to the state.
Branding
Courtney Blackann
3 fixes for a splintered brand
It starts internally first.
Ragan Insider Courtney Blackann
What Microsoft got right about employer branding
Stop saying what sounds good. Start saying what’s true.
Ragan Insider Courtney Blackann
Take control of your personal brand by showing up
3 ways to start building visibility today.
Ragan Insider Courtney Blackann
What Sesame Street got right about brand voice on social media
3 easy principles that got them there.
David E. Johnson
Top Stories of 2025: Cracker Barrel’s new logo is a case study in what not to do
A logo is more than just a logo.
Casey Weldon
Top Stories of 2025: Pop-Tart Bowl mania: How Weber Shandwick built on success of wacky campaign
The team used wild mascot antics and a range of activations to make the Pop-Tarts Bowl an annual meme-worthy spectacle.
Ted Harrison
Can we buy the world a new Coca-Cola ad?
Coca-Cola holiday ads are a classic. But what about AI-powered ads?
Spriha Dhanuka
Dr. Rebrand, or: How I learned to stop worrying and start renaming
People don’t fear change. They fear loss.
Courtney Blackann
Growing a personal brand through the EPIC framework
How this model can help you finetune your approach.
Allison Carter
‘HERE, DAMN’: How KFC is rebuilding its swagger
Going back to their roots and true social listening is boosting the brand.
Casey Weldon
Milka sent 200K chocolate bars to the wrong homes – on purpose
Sometimes the best PR move is to allow your target audience to do the speaking for you.
Casey Weldon
Using AI to catch emotional shifts before crisis hits
Bianca Prade on how real-time sentiment can shape smarter, faster strategy.
Casey Weldon
Noodles & Co. uses menu relaunch to change brand conversation
The multi-channel messaging campaign aims to help it stand out in a crowded marketplace.
Casey Weldon
Here’s how Unrivaled used PR to launch upstart league
Messaging centers around record contracts, player equity.
