Spriha Dhanuka
Dr. Rebrand, or: How I learned to stop worrying and start renaming
People don’t fear change. They fear loss.
Branding
Courtney Blackann
Growing a personal brand through the EPIC framework
How this model can help you finetune your approach.
Allison Carter
‘HERE, DAMN’: How KFC is rebuilding its swagger
Going back to their roots and true social listening is boosting the brand.
David E. Johnson
Cracker Barrel’s new logo is a case study in what not to do
A logo is more than just a logo.
Casey Weldon
Milka sent 200K chocolate bars to the wrong homes – on purpose
Sometimes the best PR move is to allow your target audience to do the speaking for you.
Casey Weldon
Using AI to catch emotional shifts before crisis hits
Bianca Prade on how real-time sentiment can shape smarter, faster strategy.
Casey Weldon
Noodles & Co. uses menu relaunch to change brand conversation
The multi-channel messaging campaign aims to help it stand out in a crowded marketplace.
Casey Weldon
Here’s how Unrivaled used PR to launch upstart league
Messaging centers around record contracts, player equity.
Allison Carter
The rebranding of an iconic American company
Once known as International Harvester, the legacy brand had to navigate waves of name changes and impress its long-time employee audience.
Casey Weldon
The quiet campaign: When less is more in PR
This relationship-driven approach sets brands up to have their voice heard when it makes business sense for them.
Casey Weldon
Pop-Tart Bowl mania: How Weber Shandwick built on success of wacky campaign
The team used wild mascot antics and a range of activations to make the Pop-Tarts Bowl an annual meme-worthy spectacle.
Allison Carter
Top Stories of 2024: How the Boy Scouts rolled out their rebrand and weathered name-change controversy
Scouting America will take the place for the century-old name.
Casey Weldon
Rebranding relevance: How PR can breathe new life into tired brands
Communicators need to stay on top of trends to keep brands fresh.
Casey Weldon
How PR teams can help a brand rebound from a product flop
Don’t be afraid to try new things.
Casey Weldon
The Scoop: Harris’ finishing strategy is using Trump’s words against him
Also: NFL plays long game to land international fans; Chick-fil-A takes brand into own hands with new app.
