6 tips for viral video success — from a viral video success story

Did you see that one with the little kid and the cat where the balloon explodes while the aliens are eating cake in the background? Here’s probably why.

One day about a year ago, our boss came bounding into the office eager to show us the Butt Drug video — a hilarious take on a local TV commercial that’s an actual ad for a store called, yep, Butt Drug in Corydon, Ind.

The video, from McLaughlin and Neal, has garnered more than 600,000 views on YouTube.

Ragan.com’s Russell Working spoke with the comedy duo to learn their tips for viral video success.

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