What’s on the minds of corporate communications executives?
The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation impacts their roles and the companies they represent.
In 2018 our data and insights team spoke with over 170 top-level executives and directors who lead their company’s respective corporate communications teams. We specifically connected with executives representing North America, Latin America, EMEA and APAC, across 17 industries.
Here are the six top concerns for communications leaders:
1. Reputation is a top priority, yet few have plans to manage it.
Reputation capability starts with initial exploration and understanding of the business rationale and culminates in full integration that guides long-term strategy for a company.
For context, in 2014, most companies were in the early to mid-stages of their reputation capabilities, while only 15 percent were at the most advanced stages of either cross-functional or full integration.
In 2014, over 60 percent of corporate communicators view reputation as a high priority for companies. However, only 16 percent reported that they had plans to manage reputation.