The onslaught of posts, tweets, articles, breaking news, photos and videos can make it hard for communicators to listen to all the conversations relevant to them and their clients. That’s where PR tools like Feedly come in.
Feedly is a social listening and news aggregator application designed to help users stay on top of conversations, gain ideas and easily share content. If you’re already a Feedly user, you know how great this tool can be. However, there are ways you can use it to make your job as a PR pro easier.
Here are six ways you can use Feedly:
1. Keep on top of news in your industry.
Feedly’s simple design allows for easy customization. Keep your homepage feed full of news you want about PR, social media, marketing, regional news and more. You can search specific hashtags, follow specific outlets and keep tabs on whatever interests you.
Bonus tip: You can also integrate your Google Alerts or Talkwalker Alerts into your Feedly so that brand mentions and other keywords you monitor show up right in your feed.
2. Have a category for each client’s industry.