6 ways the student-run agency prepares future PR pros

After more than a year with Roxo Agency at Texas Christian University, I have never been more excited for post-graduation life. The agency lifestyle can big adjustment, but the lessons I’ve drawn from my time at Roxo have prepared me better than any classroom or lecture could.

Roxo is a full-service agency exclusively run by students in Fort Worth, Texas. Founded in 2011, we have completed over $30,000 of donated work for our community, as well as working with real-world paying clients, from a pediatric hospital to local non-profits.

Here are some key insights and accomplishments my cohort and I have been afforded in our time at Roxo:

1. An interview-ready portfolio

Creating a portfolio is a daunting task as a young professional, especially as a graduating student. Classwork doesn’t always feel up to par with what creative agencies might be expecting. But by working at Roxo, I’ve done real client work (including social media calendars and press releases) that I can proudly sign my name to when talking to potential future employers.

2. Network, network, network