6 ways to avoid blogger outreach failure

A ‘snarky, unforgiving’ blogger, irked about the off-topic PR pitches he’s received, shares some advice on how to pitch him (and bloggers, in general). Warning: You may bristle at his tone.

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Bloggers are a snarky, unforgiving bunch. When you call one of us a f*&#%*g bitch, we mobilize half of the Internet against you.

Really though, you bring this upon yourselves.

In the past month, I was put on a weird social media PR list. You’d think this would bring a blogger exciting new opportunities. Instead, it just brings headaches, links to piss-poor social media research, and offers for guest posts on topics I don’t cover.

The only person who ever got it right offered to send me treats for my cat. How sad is that?

So, PR folks, let’s clear this up. Here are some tips for dealing with me and other bloggers.

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