Most organizations consider it essential to have dynamic newsrooms these days, downplaying press releases in favor of journalism-style content.
But how easy is it for others to share what your organization is up to on social media? In an online world that runs at warp speed, are you getting the most out of the people who read your posts or watch your videos?
“Social media sharing is the lifeblood of our newsroom content,” says Jake Jacobson, director of public relations at Children’s Mercy Kansas City. “Whether we’re working with media coverage—the ‘In The News’ section—or content we’ve created—’Our Stories’— we rely on our highly active social media channels to spread the word.”
Social media, boosted by a social-friendly newsroom, helps readers share stories with their friends and followers, thereby driving traffic to Shepherd Center, an Atlanta-based brain and spinal cord injury rehabilitation center.