Infographics are popular for good reason. Done well, they simplify complex data sets or processes, turning heavy information into inviting content that swiftly arrests reader attention, builds interest and inspires engagement.
Additionally, because they are visuals by their very definition, infographics are more likely to be shared on social networks than plain text messages, and additionally carry extra weight with the algorithms that dictate what people see on search engines and social networks.
However, many organizations don’t share these compelling images as much as they should. Many just post them to the company blog and then call it a day, missing opportunities to earn media and deliver long lasting visibility for the brand. Here are 6 ways to share these valuable visuals you may not have considered.