6 ways to optimize seasonal brand marketing

The biggest shopping season of the year is upon us, and marketers are looking for ways to enhance their holiday efforts before the rush. These tips will help pros get ahead of the game.

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Ragan Insider Content

Every year, brands worldwide look for ways to ramp up their marketing efforts in preparation for the biggest shopping season of the year. With all the hustle and bustle the holidays bring, brands employ their best advertising tactics to grab consumer attention early and harness the ad opportunities available through various channels like the web and social media.

To help give your brand a head start this year, here are six ways you can optimize your brand marketing for the holidays.

Related: What’s in Store for Christmas? Depends Who You Ask.

1. Prioritize your mobile strategy.

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