Every year, brands worldwide look for ways to ramp up their marketing efforts in preparation for the biggest shopping season of the year. With all the hustle and bustle the holidays bring, brands employ their best advertising tactics to grab consumer attention early and harness the ad opportunities available through various channels like the web and social media.
To help give your brand a head start this year, here are six ways you can optimize your brand marketing for the holidays.
1. Prioritize your mobile strategy.