6 ways to resuscitate a dead social media channel

“We’ve all visited a social media channel for a company or organization we like, and all we get is the sound of crickets,” writes author and entrepreneur Aliza Sherman. “There’s nobody there except friends, fans, and followers, who are either posting into a vacuum or who have stopped paying attention but haven’t yet unsubscribed.” Yep. How do you get your channel off life support? Follow these six tips . — Matthew Royse

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