When you navigate the choppy waters of the PR world, you have to be the press and the person who deals with the press all at once.
This can be a tricky juggling act if you’re just beginning to spread your wings in the PR world. Luckily, with the right attitude and preparation, you can build yourself into a PR powerhouse.
1. Join the Public Relations Student Society of America
The PRSSA has over 10,000 members and even more opportunities for anyone aspiring to be part of the PR world. Once you’re a member, you can interact and learn from PR pros all over the world. The PRSSA can also help connect you with potential internships and job interviews.
2. Follow brands you admire
The firm Weber Shandwick advises that you start following your favorite brands on social media. Following your favorites not only helps solidify your online presence, it provides you insight and inspiration. In the communication world, following trends and messages you admire can ignite the best ideas you could ever have.
3. Stretch out of your comfort zone