Last week, PR Daily hosted its PR Best Practices Conference at the Newseum in Washington, D.C. One of the presenters, MWW Senior Vice President Joe Cohen, shared with us his list of the public relations industry’s seven deadly sins:
1. Thinking like a journalist, but not as a marketer
PR practitioners need to understand both mindsets and strike a balance when delivering messages.
2. Hating math
We must no longer utter phrases such as, “I went into PR because I’m bad at math.” Saying that hurts our credibility. In today’s business environment, measurement, analytics, and the ability to quantify results are essential.
3. Fearing to admit failure
We must have the confidence to admit failure, but we can never accept it. We can’t be afraid to acknowledge internally when programs are failing and be ready to recalibrate when necessary.
4. Failing to measure