7 essentials for smart social PR strategy

Practitioners face many obstacles to building and engaging online communities for their clients and brands. These guidelines can help.

Ragan Insider Premium Content
Ragan Insider Content

As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a less painful way to deal with them.

Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them:

1. ‘Too much to do; not enough time. Now you’re asking me to add social media?’

This is true—but this is true of life in general. As far as social media goes, that’s what smart tools such as HootSuite, Buffer and PostPlanner are for. There are hundreds more useful tools than I can name here, but for now, I’ll direct you to Ian Cleary’s excellent tools directory.

2. ‘Social media isn’t part of my job.’

Whoa, Nelly. Just because social media isn’t in your job description doesn’t mean you shouldn’t be keeping up with the times. Regardless of whether your work focuses on government relations, advocacy, member communications, media relations and so on, social media is part of everyone’s job.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.