This article originally appeared on PR Daily in May of 2018.
What’s the essential element of any promotional campaign?
You want more people to be aware of your product or service. You want more of them to pay for it. You want more of them to recommend it to their friends and social media followers. In one way or another, your promotional efforts are related to attracting more attention.
If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness.
How exactly do you create viral content? Here are seven ways:
1. Focus on long-form content.
Online marketing guides constantly repeat one thing: The attention span of the audience is not that great.
Content developers often misunderstand the recommendation. It’s all about creating readable and engaging content—not necessarily about creating short content. An experiment at ProBlogger proved that longer posts outperformed regular-sized posts.