Marketing 7 marketing alternatives to SEO There’s more to building your brand’s awareness than SEO; allocating a budget for these ideas can help PR and marketing pros produce better results. By Kevin Allen@kevin_j_allenSept. 23, 2014 SHARE Search engine optimization doesn’t have to require hefty expenditures. You can boost your company’s visibility on the web with a strategic, multi-faceted approach. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.