7 PR lessons from Justin Bieber

The teen heartthrob offers some sound advice on fans, hard work, and hair.

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But last month my daughter stumbled on the Justin Bieber bio-pic “Never Say Never” on Netflix. At age five, she’s already a fan. We dance to Bieber songs on Saturday mornings in her room. (OK, maybe I shouldn’t admit this, but she’s my daughter. Come on!)

So, when she saw the movie, we had to watch it.

Of course I was a bit hesitant. After all, normal grown men don’t listen to Justin Bieber. Then again, I’ve never done anything the “normal” way. I appreciate musical genius, and Bieber is a definite musical talent. You don’t have to like him, but the kid has a musical gift.

Here’s the other thing: While I watched the movie, it quickly became clear that Bieber is a PR genius, too. I counted seven lessons I learned from the Biebs. See if you agree:

1. Work one-on-one with customers.

Bieber is famous for his fan interaction-the one-on-one attention he gives all his fans, not just his biggest ones.

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