7 qualities to look for in brand advocates

‘Influencer’ marketing isn’t just about rounding up some popular bloggers and social media users to say your products are great. It’s about finding connections.

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Marketing isn’t a tiny pond. It’s an ocean. To stay afloat, it helps to catch hold of some big fish. That’s where what’s become known as “influencer” marketing comes in. Look out for top bloggers and popular social media users, and match them up with your brand to find the best candidates for your purposes. Here are seven qualities to look for in your search for influential brand advocates.

1. High website traffic

High traffic equals higher brand impressions. If a blogger or social media user draws a lot of attention to his or her own domain, you can bet your bottom dollar that person will bring traffic to yours.

2. A large social media following

Social media demands interaction with people, and if someone has an impressive social media fan following, it’s likely working with that person will do your brand a world of good. A strong social media base can be a massive boost to your brand’s marketing efforts.

3. Dedicated readership

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