7 reasons political campaigns should embrace Pinterest

President Obama, Ann Romney, and several House republicans have embraced the social networking site. Here’s why it’s such a smart move—and what you can learn.

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The idea behind Pinterest is straightforward, which add to its widespread appeal. Essentially, it serves as an online scrapbook or photo album, allowing users to post images that convey their personal and professional interests: photos from a family vacation, wedding plans, decorating ideas, favorite quotes, and on.

It’s easy to see how a platform like this could provide a humanizing touch for any public figure trying to connect with the public.

A handful of politicians are beginning to explore the possibilities of Pinterest, including President Obama, whose campaign launched a pinboard last month. It provides a slew of images, including some of the president on the campaign trail. Some of the most compelling images are the also the most intimate, such as those showing him with his children or capturing him at dinner with the first lady.

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