7 reasons your Facebook page is a hot mess

Branding efforts on the social network can go awry because of poor visuals, lackluster content, or an absence of fun. See how to turn things around.

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It may sound like I am describing Lindsay Lohan heading to court on a Monday morning, but no, I am describing a Facebook business page that lacks a strategy for consistent engagement but has potential to become super hot.

Could this be your business’s page?

Facebook boasts the largest user base of any social network, so if your business doesn’t have a solid Facebook presence, you’re simply missing lead generation opportunities. There are plenty of ways to sabotage your success when it comes to creating Facebook content, and we’ve all been guilty of them at some point.

Here are seven reasons your fans might view your Facebook page as a social media hot mess:

1. You don’t use enough visuals.

Facebook’s new timeline, which rolled out in March, is designed to support big, bold visuals. According to a recent study by Fast Company, 44 percent of social media users are most likely to engage with companies that post visual content: graphics, photographs, videos, and infographics. If you’re not using visuals liberally, you’re ignoring your audience’s needs and inviting them to go elsewhere to find compelling visual content.

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