Anyone interested in PR, marketing, social media, and branding knows this new approach to communicating with the public has immense value and influence. It offers refreshing new ways to connect with prospects, customers, investors, employees, and the community.
Brand journalism allows your company to tell its own story in an engaging way that we’ve never experienced before.
The concept of brand journalism
This form of business communication is important for several reasons:
The secrets of a master storyteller
A master digital storyteller:
1. Understands the need for all humans to connect and bond.
2. Knows the importance of putting a face on a story (the human factor).
3. Shares many aspects of the brand, culture, employees, C-suite, investors, customers, and community.
4. Travels deep into the multiple layers of stories he or she is surrounded by and confidently uses available social channels to create cohesive and compelling content for internal and external communications.