Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram.
Because of the strong influence they have within their given industry, their presence is highly curated. Here are tips organizations and business professionals can take from these leaders to develop their own social media presence.
Tim Cook, CEO of Apple
The only verified presence of Tim Cook on any form of social media is on Twitter. He uses this account to make statements about current events and clarify what Apple is doing to help.
A recent example is his response to the earthquake and tsunami in Indonesia and an announcement that the company would be making a donation to aid in the recovery process. Cook’s other tweets announce and promote new products, expansions and partnerships. He also interacts with Apple’s audience via retweets with hashtags such as #ShotOniPhone.
As a well-known CEO, his lack of presence on other platforms makes followers focus their attention on this one outlet, which makes it seem exclusive.