This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily.
Social media is seeing fast-paced shifts and updates throughout key platforms.
Here are seven social media trends to watch for as the new year approaches:
1. More ad money will be spent on TikTok. The average user now spends around 45 minutes per day on TikTok, according to Fast Company, which is more time than users spend on Facebook. TikTok will probably siphon incremental ad budgets away from Facebook, as momentum keeps swinging in the new network’s favor.
2. Facebook will continue investing in long-form news shows, but with a European focus. The platform’s bid for long-form, episodic content shows no sign of lessening, leading to more mid-roll programmatic advertising opportunities for brands.