7 steps to adopting a D&I-first approach to PR

Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective.

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As PR practitioners, we must become more insightful when communicating and connecting with our audiences.

Understanding different cultural contexts helps adjust strategy and determines whether our messages reach the right audiences and resonate authentically across target segments.

Here are seven steps to doing so:

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